Cones and Carnivals – A Perfect Pairing!
Carnivals
are widely popular celebrations of local history and culture that are
celebrated all over the world. The early
versions of these carnivals are fairs, which are as old as recorded history. Fairs were used as both market places and places
for entertainment. In the 1700s, the
British combined these trade fairs with what were known as “agricultural
improvement societies” to develop what we would recognize as our still-popular
agricultural fairs. These fairs were
brought to the colonies by the earliest British settlers. In a predominantly agrarian society, the
conceptof the fair was enthusiastically embraced.
The
first agricultural society in Canada was founded in 1765 in Nova Scotia and in
1792, the Agricultural Society of Upper Canada was established in Niagara on
the Lake. By the mid-1800s, agricultural
societies were springing up all over Ontario, and these groups enthusiastically
planned and participated in enormously popular fairs that were a way to promote
and celebrate advances in agriculture. The
Rockton Agricultural Society first held a fair in October 1852 offering an
impressive $194.50 in prize money. The
fair was so successful and popular, that in 1878, local author Andrew Kernighan
commented that the Rockton fair should be called the “World’s Fair” because the
whole world seemed to attend. This fair
and others like it have continued to be an important tradition in Ontario and across
Canada.
The
concept of a world’s fair had its roots in the 1844 French Industrial
Exposition, held in Paris. The success
and acclaim of this event prompted many imitators, and the scale of these
events became increasingly ambitious.
The Great Exhibition in London, held in 1851, was the first to open its
doors to exhibitors from all over the world.
The central purpose of this and other world fairs was to both educate
and impress the masses with new technological innovations and to introduce them
to international cultures. The 1893
Chicago World’s Fair, unprecedented in its scale and content, introduced a new
concept – the midway. Prompted by a need
to create additional revenue, the “Midway Plaisance,” was an area designed
purely for the purpose of amusement. In
addition to the first Ferris Wheel and a carousel, the midway featured tented
side shows, comedians, musicians, gymnasts, fortune tellers, animals, food
concessions and spectacles of all descriptions.
Although
small travelling circuses had been around since the mid-19th
century, it was the tremendous success and popularity of the midway at the
Chicago World’s Fair that spurred the development of large numbers of
travelling carnivals and related attractions.
By 1905, there were close to fifty carnival companies operating in the
United States, and many of these companies traveled north to take advantage of
the Canadian market. The rapid growth of
railways lines facilitated the movement of these carnivals. Carnival-like amusements were also added to
the traditional offerings of agricultural or historical festivals. The largely attended agricultural fairs
guaranteed crowds for the carnivals, and generated significant revenue for the
fairs. It was a sometimes uneasy, but
mutually beneficial partnership.
Carnival
companies offered a diverse collection of rides, animals, tented side shows,
games and food concessions. In The Midway on the Margins: the First Half of
the Twentieth Century, it is noted that Vaudeville stage shows comprising
comedians, musicians, and variety acts were common features of early twentieth-century
carnivals, as were gambling booths and other games of chance.” Due to the expense of moving large equipment,
rides were less common in the early days.
Carnivals
and related fairs were, and continue to be, places where one could enjoy “fun”
foods not normally eaten. At the turn of
the century, carnival and fair visitors could enjoy many of the foods we still
associate with carnivals and fairs today – ice cream, cotton candy, caramel
apples, popcorn, soda and lemonade. Fun
seekers also snacked on baked potatoes and pickles.
Ice
cream cones were, and continue to be, an enduring feature of fairs and
carnivals. Since their dramatic rise in
popularity following their introduction at the 1904 St. Louis world’s fair,
this sweet, cool treat will forever be associated with the delights of a day at
a carnival.